Jan 11, 2022
In this episode, I’m joined by Mark Cuddigan, who became the CEO of Ella’s Kitchen in 2011 after being drawn to the company whose founding mission is to improve children’s lives through developing healthy relationships with food.
In 2016 Ella’s Kitchen became a B Corporation, becoming only the second company to do so whilst part of a PLC (after Ben & Jerry’s!). For those who haven’t heard the term before, B Corporations are businesses that give equal standing to people, planet and profit, a topic which Mark is very passionate about and which we cover in more detail in this episode.
Mark speaks about the values which are important to him, Ella’s Kitchen and other B Corporations - it’s not about making more money, it’s about making a bigger impact and leading and inspiring other companies to do the same.
We discuss the increasing power shift towards employees with the rising mass-resignation movement, particularly in the States, as social media changes that power balance of what we buy, who we buy from and who we work for, and people prioritise their desire to work for companies that align with their values.
To find out more about Mark and B Corporations, you can find him on: